Balmain has released several photos, teasing its Fall 2015 campaign and the recurring theme is sisters, model sisters and famous ones while we’re at it. The brand’s creative director, Olivier Rousteing certainly knew he wanted big names in order to have people talking more about the campaign and he got his wish. Hiring the Jenner, Hadid and Smalls sisters was a great idea on his part. The idea of the campaign was to showcase young women with a jet-set lifestyle and who better to embody that than the above mentioned sisters.
Kendall and Kylie Jenner have become household names thanks to the widely popular reality show, Keeping Up With the Kardashians, it’s safe to say that the youngest Kardashians are out of the shadows of the ‘big three’. Kendall has been building a successful modelling career and Kylie hasn’t been far behind with her hair extension and skin care line. Both sisters are big on social media and have a huge following which is probably the reason why they were picked to be one of the headliners for the new Balmain campaign.
Photographer Mario Sorrenti used his mad skills to capture supermodel Joan Smalls who returned as the face for the brand with her sister Erika Smalls, who might not be as famous as the other girls, but who proved that she was where she belonged as she posed with other, more experienced ladies. Rousteing said about the casting call that he wanted to showcase a “unique and unconditional love of siblings”. The last pair of sisters included Gigi and Bella Hadid who got into the spotlight in the similar manner as the Jenner sisters, appearing on the Real Housewives of Beverly Hills.
And as for the cherry on top, Balmain hired two brothers to represent their fall collection for men. Armando and Fernando Cabral who are both well-known in thefashion world. Seeing all the images that were released, it’s safe to see that people will hurry to the stores once the pieces hit the shelves.